After the success of 2020’s online markets I’m so happy to bring them back for 2021 ! This year was such a wonderful way to test the water and work out what works. They were more successful than I ever could have imagined so I had no choice but to bring them back, bigger and better for 2021! With an average of 3700 views on the website at each market I was blown away by the support from customers!
I enjoyed every single part of the process and put so much love and energy into making them the friendliest online markets around. The communities already formed have been so incredible … so amazing in fact that I have just launched the Brown Paper Festival Community Small Business Membership to go alongside the markets! Plus both memberships offer a discount on market fees so if you are considering signing up it is worth doing when you apply for the market.
Find out more here …
So back to the markets !!
Firstly, as mentioned earlier this year I am increasing my prices to reflect the time that I put into promoting and running the markets. I have put so much time and passion into the markets and have to ensure the business continues to be sustainable. The markets had such great feedback from the stallholders with the vast majority selling lots and reaching so many new people! And, despite some not making masses of sales (as can often happen at virtual and physical markets), they all gained traffic, followers and made new connections!
So for 2021 I am hosting a couple of different types of market …
The first 3 markets of the year are going to be ‘mini evening markets’. These will be hosted on a Friday evening 5:30pm – 10pm . They will also be themed around certain product areas eg. Art, Jewellery etc and limited to 25 spaces.
I will still be hosting them via the website, everyone’s business will be listed with photos, description, exclusive discounts and the link to the online shops. Customers will visit the webpage to shop through each businesses website.
I will be introducing each business on social media in the run up, these will be done in groups of 5-6 businesses per post.
These are £25 for a virtual stall which includes
– Promotion in the lead up to the market,
– A listing including up to 10 images on the website on market day,
– Being part of the WhatsApp or Instagram group chat for the couple of weeks before the market with the other stallholders,
– A group zoom call with the other stallholders before the day
They will be held on
Friday 22nd January – Home and Art
Friday 29th January – Jewellery and Accessories
Friday 5th February – Self Care
I’m open to including lots of different types of products in each market as would love them to still be varied … so feel free to apply to whichever markets you feel apply to your business ! For example Self Care could mean candles and skincare but could also mean journals or craft kits … so get creative!
The next 2 markets will be full sized online markets, bigger and better than the 2020 dates !
So the main change is that they will now officially be 2 day events … that means that we will be celebrating small businesses all weekend! This year for each market I have extended it to run over the Sunday too so I decided that I would make this change permanent for 2021 …
There will be 40 spaces and they will be open to all handmade small businesses. I always aim to create a varied market featuring lots of different products as I believe this makes the markets more engaging for customers.
All the lovely businesses will be sorted into categories on the website to make shopping easier … for example there are categories such as Jewellery, Home Decor, Kids, Bath and Beauty etc. Each business will be listed in at least 2 categories with photos, description, exclusive discounts and the link to your online shop. I will be introducing each business on social media in the run up with everyone getting a post all about their business.
These are £45 per stall which includes
– Promotion in the lead up to the market including 1 grid post per business and story shares,
– 2 days of the market where every business will be promoted once again plus the opportunity to take part in a live video to introduce your business and show your products.
– A listing including up to 10 images on the website for market weekend in multiple relevant categories for maximum visibility,
– Being part of the WhatsApp group chat for the month before the market,
– 3-4 group zoom calls with the other stallholders before market day
The first 2 market weekends of the year are
March 6th and 7th
April 3rd and 4th
So, to apply for any of these click on the button below which will take you to the application form.
If you are unsure if Brown Paper Festival is for you click the button below! I am so passionate about making this a wonderful, friendly, inclusive space so there are a few things that make this happen …
I aim to give as many people spaces as possible however I do limit spaces in the markets so unfortunately may not be able to accommodate everyone. I also try to create really varied markets and try to avoid doubling up too much as I believe this is fairer for you as businesses.
Applications for the mini markets close Thursday 14th January
For March and Aprils markets they close on Thursday 28th January
Once I have offered you a space please ensure you pay your invoice within a week. This will confirm your space at the market. Until the invoice is paid you will not be promoted on social media as part of the market so please pay as soon as you can. If there are any issues in paying please do get in touch as I’m happy to help.
If you have any questions pop me an email at firstname.lastname@example.org and I’ll be happy to help!